20 examples of umbrella branding


Umbrella branding, also known as family branding or corporate branding, involves the use of a single brand name to cover multiple related products or services under one marketing strategy. This approach helps create a strong brand image and recognition, making it easier for consumers to associate various products or services with the overarching brand.

Light gray umbrellas and parasols in various positions open and folded pictograms collection realistic isolated vector illustration

Examples of umbrella branding

Here are 20 examples of umbrella branding:

  1. Procter & Gamble (P&G) – A Diverse Range of Household Products
  2. Unilever – From Personal Care to Food and Beverages
  3. General Electric (GE) – Innovations Across Industries
  4. Samsung – Electronics and Beyond
  5. Nestlé РEnhancing Lives with Nutrition and Wellness
  6. Sony – Entertainment, Technology, and Beyond
  7. Virgin Group – A Wide Range of Ventures by Richard Branson
  8. The Walt Disney Company – Magic and Entertainment for All Ages
  9. Johnson & Johnson – Caring for Health and Wellness
  10. L’Oreal – Beauty and Cosmetics for Every Need
  11. General Motors (GM) – Driving Innovation and Performance
  12. PepsiCo – Refreshing Beverages and Snacks Worldwide
  13. Coca-Cola Company – Open Happiness with Iconic Beverages
  14. Amazon – From E-Commerce to Cloud Computing
  15. Microsoft – Empowering People with Technology Solutions
  16. Google – Innovating Search and Digital Services
  17. Apple – Revolutionizing Technology and Design
  18. BMW – The Ultimate Driving Experience
  19. Nokia – Connecting People through Mobile Technology
  20. Nike – Inspiring Athletes and Sportswear Worldwide

Umbrella branding is a powerful strategy to create a unified identity and recognition for a variety of products or services under one brand name. These examples showcase how companies use umbrella branding to associate their diverse offerings with a single overarching brand message.


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