Umbrella branding, also known as family branding or corporate branding, involves the use of a single brand name to cover multiple related products or services under one marketing strategy. This approach helps create a strong brand image and recognition, making it easier for consumers to associate various products or services with the overarching brand.
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Examples of umbrella branding
Here are 20 examples of umbrella branding:
- Procter & Gamble (P&G) – A Diverse Range of Household Products
- Unilever – From Personal Care to Food and Beverages
- General Electric (GE) – Innovations Across Industries
- Samsung – Electronics and Beyond
- Nestlé – Enhancing Lives with Nutrition and Wellness
- Sony – Entertainment, Technology, and Beyond
- Virgin Group – A Wide Range of Ventures by Richard Branson
- The Walt Disney Company – Magic and Entertainment for All Ages
- Johnson & Johnson – Caring for Health and Wellness
- L’Oreal – Beauty and Cosmetics for Every Need
- General Motors (GM) – Driving Innovation and Performance
- PepsiCo – Refreshing Beverages and Snacks Worldwide
- Coca-Cola Company – Open Happiness with Iconic Beverages
- Amazon – From E-Commerce to Cloud Computing
- Microsoft – Empowering People with Technology Solutions
- Google – Innovating Search and Digital Services
- Apple – Revolutionizing Technology and Design
- BMW – The Ultimate Driving Experience
- Nokia – Connecting People through Mobile Technology
- Nike – Inspiring Athletes and Sportswear Worldwide
Umbrella branding is a powerful strategy to create a unified identity and recognition for a variety of products or services under one brand name. These examples showcase how companies use umbrella branding to associate their diverse offerings with a single overarching brand message.